Who Are You?

Are you living consciously?

Do you determine who you are and how you live your life?

Find out how this is related to your brand!

Authenticity and Your Brand

Oliver Blanchard, a well-known social media expert, has said, “People are people. They aren’t brands. When people become ‘brands,’ they stop being people and become one of three things: vessels for cultural archetypes, characters in a narrative, or products. … Can you realistically remain ‘authentic’ and real once you have surrendered yourself to a process whose ultimate aim is to drive a business agenda?”

Now, Oliver, I must say YES – you can realistically remain AUTHENTIC!

Here’s how….

3 Reasons Why Your Small Business Needs Branding

Solopreneurs and small business owners tend to think that branding is for the big companies. It is corporate, impersonal and bent on the management of public perception. This understandably tends to make spirit-centered entrepreneurs feel a bit squeamish. Nevertheless, your small business needs CONSCIOUS branding.

Here are three reasons why…