What Colour is Your Business?

Can colour affect the perception of your business brand by your potential clients? You betcha! Colour is so important to our daily lives. They can affect our moods and physiology – feeling “blue”, seeing “red”, “green” with envy or feeling “in the pink”. Perception of...

Chicken or Egg? Marketing or Branding?

Have you ever wondered how branding fits in with marketing? So often, entrepreneurs think about marketing, marketing, marketing. And they don’t stop to consider branding. Branding, they might think, is part of marketing for large corporations who need to manage...

Who Are You?

Are you living consciously? Do you determine who you are and how you live your life? If your answer is yes, then you are creating your own brand. You are creating by intention, rather than letting others determine it. You are stepping into your intention of who you...

Authenticity and Your Brand

Oliver Blanchard, a well-known social media expert, has said, “People are people. They aren’t brands. When people become ‘brands,’ they stop being people and become one of three things: vessels for cultural archetypes, characters in a narrative, or products. … Can you...

Personal Branding vs Business Branding

For a small business owner or a solopreneur, which is better – a personal brand or a business brand? First, let’s define them. Broadly, a personal brand is associated with YOU personally. It’s you as a business owner, as the title of what you do (e.g., practitioner,...

3 Reasons Why Your Small Business Needs Branding

Solopreneurs and small business owners tend to think that branding is for the big companies. It is corporate, impersonal and bent on the management of public perception. This understandably tends to make spirit-centered entrepreneurs feel a bit squeamish....

What is Branding?

Definition: Branding is how others perceive you based upon every single interaction you have with them; it’s not only your planned marketing messages, such as websites, business cards, logos, or advertising, but it’s also the unofficial messages communicated through...